NIKON UNVEILS A DIGITAL MASTERPIECE: THE D3X DIGITAL SLR

With Extreme 24.5-Megapixel Resolution, Processed Image Files Exceeding 138 MB, Five Frame-per-Second Burst Speed and Nikon Core Technologies, the D3X Ushers in a New Level of Image Quality

MELVILLE, N.Y. (Nov. 30, 2008) – Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications.

The foundation of the enhanced performance of the D3X is its FX-format, 24.5-megapixel (6048 x 4032) CMOS sensor providing commercial, high fashion, fine art and landscape photographers with the extreme resolution, dynamic range, color depth, detail and sharpness that clients demand. Whether creating catalogs, magazine covers, billboards or gallery prints, the large 5.49-micron pixel size and high signal to noise ratio produces vibrant images with breathtaking image fidelity while reducing lost highlights and shadows, and ensuring smoother tone reproduction with minimized noise. With full resolution shooting speeds of up to five frames-per-second (fps), and 14-bit files, that when processed are approximately 138 MB, the D3X offers today's photographic artists an extreme level of performance and versatility ready for demanding assignments in the studio or on location.

“In 2007, the 12.1-megapixel FX-format D3 delivered groundbreaking digital SLR image quality, coupled with incomparable high ISO, low noise performance and high-speed handling. In doing so, the D3 broke photographic barriers, enabling photographers to work in ways never before possible,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “Now, the new 24.5-megapixel FX-format D3X D-SLR provides the extreme resolution and high dynamic range capabilities needed to meet the extraordinary needs of photographic disciplines such as high fashion, commercial advertising and fine art. The D3X delivers this remarkable capability while fitting seamlessly within the Nikon system, taking full advantage of Nikon’s world-renowned collection of NIKKOR lenses and Speedlights.”

Image Quality Takes Center Stage
To re-emphasize the importance of image quality above all else, the D3X delivers an incredible level of digital SLR performance to provide photographers with extremely high resolution, exceptional dynamic range, phenomenal total gradation and outstanding color reproduction. Image files can be recorded as TIFF, JPEG or NEF (RAW) formats in either 12- or 14-bit compressed or uncompressed formats, and recorded to UDMA compatible CompactFlash™ cards for optimum speed. Photographers can save image files directly to the dual card slots as overflow, backup, or as separate file formats to different cards. Building on the D3X's flexibility, users have the creative option to shoot in the 5:4 crop mode with 20.4-megapixel resolution, the ideal format for creating 8 x 10-inch portraits. While using DX-format lenses, faster continuous shooting of up to seven frames per second can be achieved at a resolution of 10.5 megapixels.

The exceptionally low noise of the D3X is essential to any professional commercial application, and it provides photographers with an ISO range of 100 to 1600, expandable to 50 (Lo-1) and 6400 (Hi-2). The ultra smooth tones and lack of grain at ISO 1600 as well as at low sensitivity settings result in smooth, natural skin tones and exacting detail that, before the D3X, required larger and far costlier studio-bound camera systems.

Advanced Technologies, Meticulously Executed
In a commercial setting or on location, imaging professionals need high performance in both speed and processing. The Nikon D3X can shoot at up to five fps at full resolution or up to seven fps in DX crop mode, allowing photographers to catch the split-second difference in a model’s expression or capture all of the action in a sequence. Just like the D3, the D3X achieves a start-up time of a mere 0.12 seconds and a shutter release time lag of 0.04 seconds.

The D3X’s speed, as well as high levels of performance, leverages Nikon core technologies including a newly enhanced EXPEED™ Image Processing System, specially designed for the D3X to provide superior image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. What’s more, Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3X also features Nikon’s exclusive Scene Recognition System, which continuously analyzes information from the 1,005-pixel RGB light sensor, to further refine auto exposure, auto white balance and autofocus calculations. This results in flattering portraits and awe-inspiring landscapes that portray accurate color and fine details. Nikon's exclusive 3D Color Matrix Metering II helps ensure accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting, used in combination with 3D Matrix Metering II, helps to determines proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Prior to shooting, users can choose from Extra High, High, Normal, Low or Off settings, as well as an Auto mode.

Additionally, the D3X features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus right on a subject’s eyes, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. This feature allows the user to zoom in up to 27x on the LCD screen to ensure critical focus. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To further ensure each photographer's ability to balance their personal style, Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. Photographers have creative control over these image parameters with the use of up to nine available customizable presets.

Synchronizing Both Form and Function
Engineered for real-world functionality, the D3X retains a rugged shell with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to exceed 300,000 cycles for maximum durability and longevity. The camera’s body also maintains the resilient magnesium alloy construction and form factor of the D3, promoting consistent Nikon system synergy.

A bright and accurate viewfinder offers 100 percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 3.0-inch super density LCD screen, now relied upon by so many photographers. The high-resolution 920,000-dot screen is viewable at wide angles up to 170 degrees, and will allow photographers to quickly zoom in to confirm critical focus. Users can also output the video signal to an external display via HDMI to allow client viewing. Thanks to incredibly efficient internal circuitry, the D3X can capture up to 4400* shots per single charge of the camera’s Lithium ion battery.

System Strength Withstands the Test of Time
The D3X is fully compatible with Nikon’s Creative Lighting System (CLS) to give photographers a mobile lighting solution that is easy to manage. To further enhance mobility, the D3X is compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and date of shooting. Photographers can easily shoot tethered via USB, or use the WT-4a wireless transmitter to send images wirelessly when speed and mobility are essential. D3X users will also enjoy the system strength of more than 50 genuine NIKKOR lenses that provide outstanding sharpness and high resolution across a broad range of focal lengths.

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.**

* Based on CIPA Standards
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Tags: Nikon, D3x

Check out all the new Nikon announcements at our Cadco Photography site.

Tags: Nikon, Announcement

EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR

MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*



Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3’s new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”

Nikon’s Sensor Formats: FX and DX
Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.



The Most Intelligent Nikon Ever
The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.



The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.
The Fastest Camera in its Class
The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability
The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder.



The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable.
The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.

Price and Availability
The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

For Hi-Resolution images of the new Nikon D3, follow this Nikon Press Room link to the photos.

Tags: Nikon, D3, DSLR, Photography

NIKON INTRODUCES THE NEW D300 PROFESSIONAL DIGITAL SLR CAMERA

MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today introduced its most advanced DX-format digital SLR camera, the D300. Engineered with pro-level features and performance, the 12.3 effective megapixel D300 combines brand new technologies with advanced features inherited from Nikon’s newly announced D3 professional digital SLR camera to offer serious photographers remarkable performance combined with agility.

Similar to the D3, the D300 features Nikon’s exclusive EXPEED Image Processing System that is central to driving the speed and processing power needed for many of the camera’s new features. The D300 features a new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow users to frame a photograph using the camera’s high-resolution LCD monitor. The D300 shares a similar Scene Recognition System as found in the D3 that promises to greatly enhance the accuracy of auto focus, auto exposure and auto white balance by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.



The D300 reacts with lightning speed, powering-up in a mere 0.13 seconds and shooting with an imperceptible 45 millisecond shutter release lag time. The D300 is capable of shooting at a rapid six frames per second and can go as fast as eight frames per second when using the optional MB-D10 Multi-Power Battery Pack. In continuous bursts, the D300 can shoot up to 100 shots* at full 12.3 megapixel resolution.

“Nikon’s D200 digital SLR camera has been a runaway success for us because it embodies everything that performance-conscious photographers demand. With the D300, we’ve raised the bar with remarkable new features, greater resolution and speed, and even higher image quality,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “The D300 delivers an unmatched combination of quality, performance and value that’s hard for discerning photographers to resist.”

The D300 incorporates a range of innovative technologies and features that will significantly improve the accuracy, control and performance photographers can get from their equipment. Its new Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before a picture is taken. This information is used to improve the accuracy of auto focus, auto exposure and auto white balance functions in the D300. For example, the camera can track moving subjects better and by identifying them, it can also automatically select focus points faster and with greater accuracy. It can also analyze highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance detection.

The D300 incorporates Nikon’s new Multi-CAM 3500DX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single area AF mode and Dynamic AF modes using groups of either nine, 21 or all 51 focus points. The system also features 3D tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D300 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple cameras that feature Picture Control System.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D300 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.



The D300’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The D300 also employs a new self-cleaning sensor unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the appearance of dust.

Refined Ergonomics and Usability
The D300 inherits one of Nikon’s most streamlined, functional and aesthetically pleasing layouts in a digital SLR camera, designed to enable photographers to take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage so pictures can be framed accurately, while an ultra-high definition 920,000 dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. Its 170-degree wide viewing angle makes it easy to compose shots using the LCD screen in LiveView mode.

The D300 features rugged magnesium alloy construction and the camera’s shutter mechanism is tested up to 150,000 cycles. The 3.0-inch LCD is strengthened with tempered glass and the D300’s rubber gaskets and seals protect vulnerable entry points from dust and moisture.



Price and Availability
The D300 will be available from Nikon Authorized Dealers beginning in November 2007 for an estimated selling price of $1,799.95**. With the introduction of the D300, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2XS, D300, D200, D80, D40x and D40.

*NORMAL – LARGE image setting, using a SanDisk Extreme IV CompactFlash 1GB card
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

For Hi-Resolution images of the new Nikon D300, follow this Nikon Press Room link to the photos.

Tags: Nikon, D300, DSLR, Photography

Engadget is reporting that Nikon may soon be releasing the next leap forward in digital SLR technology. Rumor has it that the new D3 will have an 18.7-megapixel full size image image sensor and that it may be available as soon as this August. Stay tuned...

Tags: Nikon, Canon, DSLR, D3